Strobert Land Clearing Operations, as a wholly owned subsidiary of ADSTROBERT, takes a proactive approach to occupational safety and health. As best demonstrated by our 0.87C EMR, the safety and health of the employee, the environment, and the surrounding community are of prime concern on each project, and is considered first before work deadlines or budgetary issues. Shortcuts are not taken when they involve the safety and health of the employee or the environment.

Strobert Land Clearing Operations management has stressed that training and safety issues are to receive the highest priority. Corporate policy dictates that safe operations shall always take precedence over cost and expediency issues.

As projects and regulations have evolved over the last several years, Strobert Land Clearing Operations has come to realize that even the best safety programs can easily grow stagnant. It is a constant effort to keep complacency towards safety out of the workforce. To increase our effectiveness and ensure that safety is not just a practice, but a culture, Strobert Land Clearing Operations has adopted a Behavioral-Based Safety Program (BBS) to empower our staff and embed safe work practices into everything we do.


BBS is a process that provides a higher level of safety excellence by promoting proactive responses, building ownership, and developing opportunities which relate to employee safety. A primary concept is that most accidents are due to unsafe behavior and behavior changes may be made that significantly reduce accident risk.

Safe behaviors include following health and safety plans, using work practices that minimize risk, coaching others on safe behavior, and having safety as a priority over speed and convenience.

Strobert Land Clearing Operations recognizes that in order for BBS to work, each employee must hold safety in the highest value. Employees feel responsible for the safety of their coworkers as well as themselves.

At Strobert Land Clearing Operations, we provide clearly defined safety expectations and enforce consequences for observed at-risk behavior. Most importantly, through employee observations and checklists, we provide positive feedback for safe behavior as well as intervene when observing at-risk behavior. We work as a team in all aspects of our projects – safety being the highest priority.